Privacy Policy

1. Overview

Keyword Hippo ("Keyword Hippo," "we," "us," or "our") provides SEO tracking, website auditing, keyword research assistance, Google Business Profile optimization tools, and AI-assisted content recommendations.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to users of our website and software platform.

2. Information We Collect

Account Information

When you create an account or contact us, we may collect:

• Your name and email address
• Account and workspace information
• Authentication-related details
• Customer support messages
• Subscription and billing details, when applicable

Business and Website Information

Information you provide or authorize us to analyze may include:

• Business names and website URLs
• Business locations and service areas
• Services and business categories
• Target keywords and ranking history
• Website audit findings
• SEO opportunities and content drafts
• Public website content
• Authorized Google account information

Technical Information

We may process information needed to operate and secure the platform, including browser details, IP addresses, usage activity, and application errors.

3. How We Use Your Information

We use information to:

• Create and maintain customer accounts
• Provide organic keyword ranking reports
• Provide Google Maps ranking analysis
• Perform requested website SEO audits
• Identify potential SEO opportunities
• Generate requested AI-assisted writing
• Maintain authorized integrations
• Provide customer support
• Improve reliability and security
• Comply with applicable legal obligations

4. Google Account Connections and API Data

Keyword Hippo supports Google Search Console integration and is developing direct Google Business Profile integration.

Google account integrations require your authorization and are subject to Google's applicable API permissions.

Google Search Console

When you connect Google Search Console, Keyword Hippo may retrieve authorized website performance data including:

• Search queries
• Clicks and impressions
• Click-through rates
• Average search positions
• Landing-page performance

Google Business Profile

When direct Google Business Profile integration becomes available and you authorize it, Keyword Hippo may retrieve supported information such as:

• Business descriptions
• Primary and secondary categories
• Services and service information
• Business details and hours
• Customer reviews and available replies
• Business updates and posts
• Available photos and media information

The information available may vary based on Google's API capabilities, the account's permissions, and the type of business.

How Google Data Is Used

We use authorized Google information to provide requested reports, insights, and optimization assistance.

We do not sell Google API data to advertisers or data brokers. We do not use Google API data to target advertisements.

Google API information is not used to train general-purpose AI models.

Where AI assistance is requested, relevant authorized information may be processed only as permitted by applicable Google policies and the user's authorization.

Keyword Hippo's use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including applicable Limited Use requirements.

Connecting your Google account does not automatically publish changes to your website or Google Business Profile.

Disconnecting Google

You may revoke third-party access through your Google Account:

Manage Google Account Connections

You can also contact us about disconnecting supported integrations and deleting eligible stored Google account information.

5. AI-Assisted Features

Keyword Hippo may provide AI-assisted tools for writing website content, SEO titles, meta descriptions, Google Business Profile descriptions, service descriptions, updates, and review replies.

When you request AI-generated content, relevant business and page information may be processed by an AI service provider to produce the requested suggestions.

AI-generated material should be reviewed for accuracy before publication. Keyword Hippo does not guarantee that generated content is free of errors or suitable for every use.

6. Sharing Information

We may use service providers for website hosting, secure databases, authentication, payment processing, and requested AI functionality.

Information is shared as necessary to provide those services and subject to applicable privacy and security protections.

We may disclose information where legally required or necessary to address security issues, fraud, or misuse of the platform.

7. Security and Data Retention

We use reasonable technical and organizational measures designed to protect customer information and connected account credentials.

No internet service can guarantee absolute security.

Information may be retained for as long as reasonably necessary to operate the service, maintain required records, resolve disputes, and comply with applicable law.

8. Your Choices and Privacy Rights

Depending on applicable law, you may be able to request:

• Access to your personal information
• Correction of inaccurate information
• Deletion of eligible personal information
• Disconnection of third-party integrations
• Restrictions on certain processing activities

Please contact us using the information below to submit an applicable request.

9. Cookies and Similar Technologies

Keyword Hippo may use cookies or similar technologies for authentication, account security, functionality, performance, and user preferences.

10. Children's Privacy

Keyword Hippo is intended for business and professional users, not children under the age of 13. We do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this policy to reflect changes to our software, integrations, or legal requirements.

We will update the effective date when changes are made and provide additional notice when required.

12. Contact Us